"Build Your Bridal Business"

KY/TN Combined State Educational Meeting!!!

(This is Not the ABC Expanding Horizons Seminar: Building & Remodeling Your Business)

February 27, 2010

8:30 Registration

9:00-4:00 Education Seminars

Opryland Hotel

www.gaylordhotels.com

You asked for it, you've got it!  Ever since our last amazing joint meeting in 2007, attendees have requested a repeat performance.  We have a another great line up for you!  And of course at one the best hotels in the world.  Can't afford to miss one.  Currently, topics include:

Social Media Marketing - Christine, Boulton, Think Like a Bride

What is Social Media Marketing and just how do you do it? Blogs: Why you need one, where to get one, how to write effective posts for both readers and SEO, how to read & understand your stats. Twitter & Facebook: How to use both to effectively increase your exposure in the market place and increase your readership. Email marketing: Best practices, effective design and writing, and reading and understanding your tracking stats.

Put The Web To Work For Your Business - Sandy Waggett, President, MSW Interactive Designs -Light a spark under your business web presence with 15 proven techniques that will improve its effectiveness, through usability, conversions, and better search engine rankings.  This session will include discussions from the most basic fundamentals that every business website should include (yet are often over-looked), to setting up and integrating basic social media.

Baskets Fit for a Rock Country Star - Janet Stewart, Basket & Company

Learn tips for filling themed basket from a pro who frequently creates baskets for country music stars, including recipients of CMA swag bags.

Dare to Charge What You're Worth - Elisa MacKenzie, CSEP, MBC, KY State Coordinator, and Dorothy Heart Award winner-

You say you a wedding professional?  Are you getting paid as a professional?  Do you know the going rate?  Do you know what your services are worth? Do you know what the market will bear?  What about Commissions?  An in-depth look at the wedding industry today, standard practices, fee structures, package options, along with practical steps for determining and then daring to charging what your worth.

Making ABC Work for You - Sonya Scott, MBC, TN State Coordinator

This isn't your mother's ABC.  Learn how to earn commissions and trips from Sandals resorts and the brand new hotel commission program.

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In addtion to a great day of education and networking.... this meeting is worth one point of continuing education to use towards renewing your membership or for working toward your professional distinctions (so important to consider as the market becomes more and more saturated).

Your registration price includes complimentary self parking, continental breakfast and lunch

Standard room rates are $109 plus a $15 resort fee and taxes. 

Atrium rooms ( if available) are $144++.   

These special rates are available three days prior to the meeting and three days after the meeing, so bring your spouse or friend and make it a mini-vacation. 

 Call 615-883-221

Mention Group Code X-ABCS or the Assoc. of Bridal Consultants state meeting.

 If you have questions or would like to be added to a carpool or roommate list, contact-

Sonya Scott, TN State Coordinator at sonya@aperfectday4u.com 

Elisa MacKenzie, KY State Coordinator at elisa@elegant-events.com